Normon renews its identity and launches improved packaging for generics medicines

Normon S.A., a pharmaceutical laboratory with over 85 years of experience, has taken a step forward with the evolution of its corporate identity. Under the slogan “Health, our path”, this change aims to reflect its ongoing commitment to people’s health and well-being.

Normon’s identity change represents not only a visual evolution, but also a renewed commitment to its core values: quality, trust, and closeness. “The slogan ‘Health, our path’ guides each of our actions and decisions, and symbolizes our patient-centered approach and our mission to provide accessible, high-quality healthcare solutions”, says Jesús Govantes García, CEO of the company.

In line with this new identity, and as part of the commitment to offer tools that streamline the work of healthcare professionals and ensure that every patient receives the appropriate treatment, significant improvements have been introduced in the packaging of generic medicines. “With this renewal, we have also redesigned the packaging of generic medicines to facilitate dispensing in pharmacies and improve patient understanding”, adds Jesús Govantes García.

Improvements in the packaging of generic medicines. A design inspired by you

Under the claim “Clarity and safety in every dispensing”, the following improvements stand out:

1. Improved product readability, unifying colors and adjusting typography to make key information more visible and easier to read.

2. Clear identification of the dose, featuring a colored band that aids recognition and helps minimize potential errors during administration.

3. Differentiation of medicines, maintaining the dual color scheme by families and active substances, allowing for quick identification. These colored bands are easy to recognize and help healthcare professionals ensure precise dispensing.

4. Identification of the pharmaceutical form. The new realistic illustrations of medicines allow for precise visual identification, ensuring easy recognition by patients and healthcare professionals.

5. A more visual presentation and route of administration, achieved by restructuring how the dosage form and route of administration are displayed, making the information more intuitive for both healthcare professionals and patients.

6. Box and icons for noting the dosage more clearly and accessibly, making dosage instructions easier to read quickly and accurately.

7. QR code for quick access to the leaflet, allowing users to open it from any device simply by scanning.

These improvements are intended to reflect Normon’s commitment to health and access to quality treatments, enhancing the visual experience, facilitating medicine administration, and ensuring that patients receive the best possible care.

Ultimately, with attention to every detail to offer greater safety, clarity, and efficiency in each dispensing, while optimizing pharmaceutical guidance.

HEALTH, OUR PATH

Since 1937, when a small pharmacy in Seville laid the foundations of what is now Normon, the company has grown to become a benchmark in the pharmaceutical sector. With a presence in over 90 countries and one of the most advanced facilities in Europe, it continues to promote access to quality treatments.

In 2024, Normon produced over 345 million units and nearly 5 billion doses at its facilities in Tres Cantos (Madrid), where more than 3,200 professionals work each day with a clear purpose: caring for people’s health. Every second, four Normon treatments are dispensed in pharmacies across Spain, highlighting the impact of its vade mecum of generic medicines, the most extensive on the market. In addition, its hospital line is present in nearly all clinics and hospitals across the country, holding a 19.1% share of units in the hospital market.

For over 30 years, Normon has supported dentists with a wide range of specific products. One in every two patients is treated with its dental anesthesia, reinforcing its position as a leader in the sector.

Normon OTC continues to evolve to offer solutions that promote wellness and self-care, establishing itself as a key pillar for the company’s future.

Press contact comunicacion@normon.com